By Susan Payton Content is king. Youve heard this a dozen times over the last few years. But what does it mean to you as an entrepreneur? People hate advertising. People love free information. Today, there is virtually unlimited information on any given topic. But do you realize how much of it comes from businesses trying to get exposure for their company? A lot. Information is becoming the new foot in the door for small businesses who dont have a big marketing budget. Why? People need information. When they find resources that they deem valuable, they trust the source. If that source is you, it means you will get sales as a result of the information you give away for free. What Can I Give Away that People Want?Think about your business and the topics surrounding your field. If you have a cleaning business, you could offer information on organic cleaners and why theyre better for your home, quick tips on keeping your house cleaner in less time, or on the unseen enemy: bacteria. The idea is to offer useful information to people who are looking for it. It doesnt have to be a novel. Some ways to get your information in the hands of your reader include: E-Books Articles in monthly newsletter Free reports (downloadable on your website) Articles posted on article distribution websites Blog entries For my own marketing firm, Egg Marketing & Public Relations, I send out a monthly newsletter with a useful article on marketing. I also post my marketing and entrepreneur articles on websites like associatedcontent.com and ideamarketer.com. This establishes me as an expert (or at least someone who remotely knows what she is talking about) in my field of marketing and small business. I write what I know, which shows that I have first-hand experience in marketing. As a result, my website traffic and SEO have increased! Dont ForgetDont forget to mention your business and link to it! Otherwise, you have lost a valuable opportunity to convert customers. At the end of your e-book/article/blog, include a profile on you and your business, as well as your website link and contact information. Susan Payton is Managing Partner of Egg Marketing & Public Relations. She assists small businesses with marketing strategy and corporate communications. She is also the author of 101 Entrepreneur Tips, a handy guide that helps entrepreneurs make repeat customers, close the sale, and delegate work. For more information on Susan and Egg Marketing, visit http://www.eggmarketingpr.com or email her at smpayton@eggmarketingpr.com. Get more free marketing advice on her blog at http//:www.eggmarketingblog.com Article Source: http://EzineArticles.com/?expert=Susan_Payton http://EzineArticles.com/?Content-is-Queen:-Using-Free-Information-to-Get-Business&id=564138 credit card debt elimination employment
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